Synthetic intelligence (AI) continues to lift questions in regards to the inventive course of in leisure. This summer season, the Recording Academy up to date the Grammy Awards guidelines and pointers for the 66th Grammy Awards. AI factored prominently in a few of the adjustments within the guidelines and pointers.
In an unique interview with The Washington Informer, Harvey Mason Jr., CEO of the Recording Academy, mentioned he has been wanting intently at AI in the course of the previous yr.
“It’s one thing that I’ve witnessed by my time in studios and as I proceed to create work with music makers,” mentioned Mason. “I see AI being deployed, so it’s at all times been on my thoughts.”
Mason mentioned the interior course of for AI started when Ruby Marchand, chief awards and business officer for the Recording Academy, received the ball rolling in late spring.
“It was the awards crew, the folks from membership, and our in-house counsel that got here collectively,” continued Mason. “We finally held a roundtable-like summit the place we invited business leaders, artists, producers, labels, streamers, attorneys, and legislators. There have been plenty of conversations with completely different folks. That is one thing on which we’ve got been intentional.”
How the Grammys View AI
Mason reported, with the brand new insurance policies, the Recording Academy will permit AI music and content material to be submitted for consideration.
“If there may be an AI voice singing the tune or AI instrumentation, we’ll contemplate it. However in a songwriting-based class, it should be written principally by a human,” Mason mentioned. “The identical goes for efficiency classes, the place solely a human performer might be thought of for a Grammy. The rules additional clarify that if AI did the songwriting or created the music, that’s a unique consideration. However the Grammy will go to human creators at this level.”
Defending Human Creators
The Recording Academy ensures it is not going to be closed-minded to know-how however does perceive its AI coverage impacts many elements of the inventive course of. Mason shared a number of questions the Recording Academy is continually reviewing.
“We stand sturdy on ensuring we’re defending human creators. How can we use know-how to boost what it’s we do?” Mason mentioned. “How can we be certain there are guardrails in place to verify there may be equitable and honest therapy? How can we be certain we’re not closed off to developments? That’s the juggling act we’re all dealing with.
Keep Tuned for the Awards
Nominations for the 66th annual Grammy Awards shall be introduced on Nov. 10. The Grammys will air on Feb. 4, 2024, from Los Angeles. For extra info on the Grammy guidelines and pointers, go to recordingacademy.com.